1. Awareness Stage

• Targeted Facebook & Instagram ads featuring Caribbean beaches
• SEO blog posts: "Best Time to Cruise the Caribbean"
• Travel quiz: "Which Caribbean Island Should You Visit?"
• Social media destination highlights + cruise line features

Lead Magnet: Free Guide – "Top Caribbean Cruise Deals for 2025"

2. Interest Stage

• Email series: Welcome, Top Itineraries, Cruise Line Comparisons, Booking Tips
• Live Q&A/Webinar: “Plan the Perfect Caribbean Cruise”
• Personalized itinerary quiz with follow-up

CTA: Schedule a Free Cruise Consultation

3. Decision Stage

• Send tailored cruise options
• Promotional emails: "Save $200 – This Week Only"
• Follow-up via call/SMS: personalized touchpoints

CRM Tagging: Carnival, Royal Caribbean, Luxury, etc.

4. Action/Booking Stage

• Finalize trip details on call
• Upsell: excursions, travel insurance, hotel packages
• Confirmation email + packing list

5. Post-Trip (Loyalty & Referral)

• Thank you email with review link
• Referral program: “Give $50, Get $50”
• VIP email list for early access to deals
• Feature trip photos on social media (with permission)